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Influencer Marketing Contract

Influencer Marketing Contract Template for Switzerland

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Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract under Swiss law for a luxury watch brand campaign, with strict exclusivity provisions and specific content guidelines for multiple social media platforms, to be launched in March 2025."

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Document background
The Influencer Marketing Contract is essential for businesses engaging in social media marketing campaigns in Switzerland. This document is specifically designed to comply with Swiss legal requirements, including the Federal Act against Unfair Competition (UWG/LCD) and data protection laws. It's used when companies want to formalize partnerships with social media influencers for promotional activities, ensuring clear guidelines for content creation, brand representation, and sponsored content disclosure. The contract addresses key aspects such as intellectual property rights, payment terms, exclusivity clauses, and compliance with Swiss advertising regulations. It's particularly important given the increasing scrutiny of influencer marketing by Swiss regulatory authorities and the need for transparency in digital advertising.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal details and contact information

2. Background: Context of the agreement, brief description of the parties' business/activities, and purpose of the collaboration

3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Campaign', 'Content', 'Platform', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and campaign specifications

5. Campaign Requirements: Specific details about content type, posting frequency, platforms to be used, and campaign duration

6. Compliance and Disclosures: Requirements for advertising disclosure, compliance with Swiss marketing laws, and platform guidelines

7. Approval Process: Process for content review and approval before publication

8. Compensation: Payment terms, amounts, payment schedule, and any performance-based bonuses

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage

10. Representations and Warranties: Parties' confirmations regarding their capacity, rights, and obligations

11. Term and Termination: Duration of the agreement and conditions for termination

12. Confidentiality: Protection of confidential information and trade secrets

13. Data Protection: Compliance with Swiss data protection laws and handling of personal data

14. General Provisions: Standard clauses including governing law, jurisdiction, entire agreement, and amendments

Optional Sections

1. Exclusivity: Restrictions on working with competing brands, used when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria, used for performance-based campaigns

3. Crisis Management: Procedures for handling negative publicity or social media crises, recommended for high-value or sensitive campaigns

4. Content Storage and Archiving: Requirements for maintaining content archives, useful for long-term campaigns

5. Insurance Requirements: Specific insurance coverage requirements, recommended for high-risk or high-value campaigns

6. Territory Restrictions: Geographical limitations on content distribution, used for region-specific campaigns

7. Third-Party Collaborations: Rules for involving other creators or partners, useful for complex campaigns

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed campaign specifications, timelines, and deliverables

2. Schedule B - Compensation Structure: Detailed breakdown of fees, payment schedules, and performance bonuses

3. Schedule C - Brand Guidelines: Specific requirements for brand representation and usage

4. Schedule D - Content Guidelines: Detailed content creation and style requirements

5. Schedule E - Approved Platforms: List of social media platforms and specific requirements for each

6. Schedule F - Reporting Templates: Templates for campaign performance reporting

7. Appendix 1 - Disclosure Requirements: Specific language and format for advertising disclosures

8. Appendix 2 - Technical Requirements: Technical specifications for content creation and delivery

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions









































Clauses



































Relevant Industries

Retail

Fashion and Luxury Goods

Consumer Products

Beauty and Cosmetics

Food and Beverage

Technology

Travel and Hospitality

Sports and Fitness

Entertainment

Healthcare and Wellness

Financial Services

Automotive

Education

Gaming

Sustainable Products

Relevant Teams

Legal

Marketing

Digital

Compliance

Brand Management

Social Media

Content Creation

Public Relations

Procurement

Business Development

Relevant Roles

Marketing Director

Legal Counsel

Brand Manager

Social Media Manager

Digital Marketing Manager

Compliance Officer

Procurement Manager

Content Strategy Director

Influencer Relations Manager

Communications Director

Contract Manager

Business Development Manager

Creative Director

Campaign Manager

Partnership Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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