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Influencer Partnership Agreement for United Arab Emirates

Influencer Partnership Agreement Template for United Arab Emirates

A comprehensive legal agreement governed by UAE law that establishes and regulates a commercial partnership between a brand/company and a social media influencer. This document outlines the terms and conditions for influencer marketing services, including content creation, posting requirements, compensation, and compliance with UAE social media regulations. It addresses specific UAE regulatory requirements such as influencer licensing, advertising standards, and electronic media regulations while protecting both parties' interests through detailed provisions on intellectual property rights, exclusivity, and performance metrics.

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What is a Influencer Partnership Agreement?

The Influencer Partnership Agreement is essential for businesses engaging in influencer marketing in the UAE, where specific regulations govern social media commercial activities. This document is particularly relevant given the UAE's strict requirements for influencer licensing and advertising standards, established through various regulations including the National Media Council's requirements. The agreement serves as a comprehensive framework for brands and influencers, detailing content requirements, compensation, compliance obligations, and performance expectations. It's designed to protect both parties while ensuring adherence to UAE's social media marketing regulations, making it suitable for various commercial relationships from one-off campaigns to long-term partnerships. The document includes specific provisions required by UAE law regarding electronic publishing, consumer protection, and commercial transactions.

What sections should be included in a Influencer Partnership Agreement?

1. Parties: Identification of the contracting parties - the brand/company and the influencer (including trade license details and social media handles)

2. Background: Context of the agreement, brief description of the brand and influencer's business, and purpose of the partnership

3. Definitions: Key terms used throughout the agreement including Platform, Content, Campaign, Deliverables, etc.

4. Scope of Services: Detailed description of influencer services, content requirements, and campaign expectations

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based incentives

7. Content Requirements and Approval Process: Content guidelines, approval procedures, and timeline for submissions and revisions

8. Compliance with UAE Regulations: Obligations regarding UAE social media laws, advertising standards, and disclosure requirements

9. Intellectual Property Rights: Ownership and usage rights of content, brand materials, and related IP

10. Exclusivity and Non-Competition: Terms regarding working with competing brands and exclusivity periods

11. Representations and Warranties: Guarantees regarding influencer credentials, licenses, and compliance with UAE regulations

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices

What sections are optional to include in a Influencer Partnership Agreement?

1. Performance Metrics: Specific KPIs and measurement criteria for campaigns - used when performance-based compensation is included

2. Event Attendance: Terms for physical event participation - included when in-person appearances are part of the agreement

3. Content Usage Rights Extension: Extended terms for brand's use of influencer content - used when long-term content rights are needed

4. Crisis Management: Procedures for handling negative publicity or controversies - important for high-profile partnerships

5. International Usage: Terms for content use in multiple jurisdictions - included for global campaigns

6. Product Placement: Specific requirements for product featuring and demonstration - used for product-focused campaigns

7. Agency Involvement: Terms regarding third-party agency relationships - included when agencies are involved in campaign management

What schedules should be included in a Influencer Partnership Agreement?

1. Schedule A - Campaign Brief: Detailed campaign requirements, timelines, and deliverables

2. Schedule B - Compensation Details: Breakdown of fees, payment schedules, and performance bonuses

3. Schedule C - Content Guidelines: Specific requirements for content creation, including brand guidelines and UAE compliance requirements

4. Schedule D - Approval Process: Step-by-step content approval workflow and timelines

5. Schedule E - Platform-Specific Requirements: Requirements specific to different social media platforms

6. Appendix 1 - Brand Assets: List of provided brand materials and usage guidelines

7. Appendix 2 - Compliance Checklist: UAE regulatory compliance requirements and disclosure guidelines

8. Appendix 3 - Performance Metrics Template: Template for tracking and reporting campaign performance

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions








































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Relevant Industries

Retail

Fashion and Luxury

Consumer Goods

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Healthcare and Wellness

Travel and Tourism

Sports and Fitness

Education

Financial Services

Automotive

Real Estate

E-commerce

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Communications

Public Relations

Content Creation

Compliance

Business Development

Relevant Roles

Marketing Director

Digital Marketing Manager

Brand Manager

Social Media Manager

Legal Counsel

Compliance Officer

Content Marketing Manager

Influencer Marketing Specialist

Partnership Manager

Commercial Director

Communications Manager

Public Relations Manager

Creative Director

Campaign Manager

Business Development Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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