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How is Marketing Information defined in a legal contract?

• Marketing Information means any and all data relating to the marketing or sales of past, present, or future products or services including, but not limited to, sales targets and statistics, market share and pricing statistics, marketing surveys and plans, market research reports, sales techniques, price lists, discount structures, and advertising and promotional material. It also includes information about customers and potential customers as well as suppliers and potential suppliers, detailing their business needs and the confidential aspects of their business relationships.
  Seen in 47 SEC filings
• Marketing Information means marketing studies, analyses, and similar research and information designed to identify potential customers and business relationships.
  Seen in 30 SEC filings
• Marketing Information means Web Analytical Information and Personal Information such as name, address, email address, and telephone number that an [organization] collects, uses and discloses for marketing and promotional purposes as set out in its Privacy Policy.
  Seen in 24 SEC filings
• Marketing Information means all information related to the marketing of any products or services, including customer names and lists, sales targets, sales statistics, market share statistics, marketing surveys and reports, marketing research, and any advertising or other promotional material.
  Seen in 12 SEC filings
• Marketing Information means information related to an [organization]’s marketing programs, plans, strategies, proposed future products, services, and advertising or promotions.
  Seen in 9 SEC filings
• Marketing Information means information pertaining to an [organization]’s marketing efforts, including but not limited to marketing programs, plans, sales policies, techniques, strategies, proposed future products, and services.
  Seen in 4 SEC filings

Note: pulled this data out of the SEC EDGAR Database of 500,000 records from the past 22 years of filings. We regularly update this page as new filings and definitions come in.

yourself to verify these results. We are always keen to point people to source documents.

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Which definition should you use?

🤔 has combined and improved the above descriptions to create market-standard 'Genie definitions' below, with guidance on which documents and which industry to use for each.

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Genie Definition 1

• Marketing Information means all data related to the marketing and sales of past, present, or future products or services.

Relevant Contract Type

• Marketing Agreement
• Sales Agreement
• Non-Disclosure Agreement (NDA)
• Consulting Agreement

Relevant Circumstances

• Workshops or seminars where knowledge sharing is paramount
• When company enters a new market and collaborates with local marketing firms
• Inclusion in franchise agreements where marketing data will be shared

Relevant Sectors

• Advertising & Marketing
• IT & Technology
• Retail
• Hospitality

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Genie Definition 2

• Marketing Information means comprehensive details about potential customers, suppliers, business relationships, and the strategies used in advertising, promotion, and sales activities.

Relevant Contract Types

• Joint Venture Agreement
• Partnership Agreement
• Professional Services Agreement

Relevant Circumstances

• When there is a collaboration between two companies on a marketing campaign
• During a merger or acquisition where marketing data needs to be shared
• Inclusion in contracts where business relationships involving sales and advertising must be comprehensively detailed

Relevant Sectors

• E-commerce
• Public Relations
• Retail
• Fashion & Luxury Goods

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